5 Reasons CBD is Skincare’s Newest Secret

By: Rachel Kossman | View Original Article

Cannabis is making headlines everywhere, and for good reasons. As the drug becomes legalized and decriminalized, this plant deserves a serious rebrand. Yes, we said it. Extracts from the cannabis plant, like CBD, have the potential to make a serious splash in the skincare industry.

“The CBD movement is happening all over the country,” points out Suzanne Zelov, founder of Sweet and Kind, a CBD-infused skincare and wellness line. “More and more people are embracing the fact that CBD has been around for eons and can be incredibly effective in improving your everyday life.”

Sure, there’s still a lot to learn about CBD, but that’s mainly because scientific studies are behind the times. That’s due in part to cultural norms and stigmas surrounding the drug (and the fact that it was, well, illegal for so long). But this is 2019, and the world is ready meet Mary Jane again, and ready to celebrate the power-punching benefits of CBD on our bodies. So here are five good reasons you should consider using CBD-infused skincare.

1. It’s a “high” for your skin — without actually getting anybody high

Let’s get this straight. CBD is a cannabis extract that will not get you high. Say it again: CBD will not get you high. In fact, it doesn’t have any of the intoxicating effects of marijuana. More than 80 unique compounds can be extracted from the cannabis plant. Tetrahydrocannabinol, or THC, is one of the more well-known ones — it’s the compound that gives the plant (and all the Mary Jane users out there) that intoxicating effect. CBD is another extractable compound. But CBD contains either no (or extremely minimal) traces of those actives. Instead, it’s an anti-anxiety tool that has calming, relaxing, anti-inflammatory, and pain-easing benefits. Because of these positive effects, CBD is being extracted and used in everything from calming drops to gummies to skincare. And while none of these will get you high the way a “special” brownie does, CBD products can be self care at its finest. And that’s something that Zelov (and millions of people around the planet) can get behind. “We are so grateful the world is starting to dispel the myths around CBD,” she says. “It means more people can unlock its powers.”

2. CBD is a powerful anti-inflammatory and antibacterial

Two of the more well-known benefits of CBD are that it’s an anti-inflammatory and antibacterial agent. That means anybody with an inflammatory skin condition (we’re talking anything from rosacea to psoriasis to acne) could benefit from using a CBD-enhanced formula. As a natural antibacterial, CBD also has the power to ward off bad bacteria, preventing anything from infecting our sensitive skin biome and throwing our skin out of whack.

3. It’s also a natural antioxidant

Antioxidants are those natural substances that help your body remove potentially damaging agents — or even stop those harmful substances from entering in the first place. They’re the heroes of the anti-aging world, and they’re one of the reasons why CBD is such a stellar skincare ingredient. As an incredibly potent antioxidant, CBD can help your skin fight off free radicals. These are the harmful things your skin battles every day — pollution, UV rays, and infrared, just to name a few. “It’s like this fabulous little secret,” says Mary Katherine Schenkel, co-founder of Sweet and Kind, of the powerful antioxidants found in CBD. “What scientific research and anecdotal evidence has told us so far is that CBD’s omega fatty acids are free radical-fighting champs. It also delivers a one-two punch to inflammation.”

4. Cannabinoids can “talk” directly to your body

These extractable compounds are actually tiny little chemical messengers. These messengers can be produced by our bodies or made by an outside source, like cannabis. When our body makes them (or just comes in contact with them) they activate specific types of receptors that can benefit our physiological processes — that’s things like our appetite, sleep, pain sensation, mood, and memory. The research is still cutting edge, but scientists are starting to find proof that outside cannabinoids have the ability to impact our body’s development of its own cannabinoids, which is quite the novel breakthrough.

CBD also binds to the receptors in our skin that contribute to feelings of pain, heat, and itchiness, which explains why CBD can be so soothing.

5. CBD is a scientifically proven pain reliever

Whether it’s chronic or momentary, millions of people worldwide suffer from all types of ailments that cause pain. Many are related to inflammation in their joints or skin, and CBD is especially effective at soothing this type of pain. But because CBD bonds to those unique physiological receptors we mentioned above, it’s also a great option for helping people ease all types of pain. Maybe you’ve heard about cancer patients lighting up after chemotherapy, or doctors prescribing (now legal) marijuana edibles to those with chronic illnesses. The relief that weed provides is thanks to the soothing effects of CBD. And the good news? You can get all those benefits simply by using CBD-infused products.

“Anxiety, aches, pains, and stiffness in the body prevent so many people from enjoying their everyday lives,” notes Zelov. “We’re happy to be part of this CBD movement, as it’s affecting great change in people’s lives.” Her co-founder, Mary Katherine Schenkel adds, “It’s hard to ignore the potential of cannabis to make our bodies and our world a much better place to inhabit.”

So CBD really does have a pretty impressive resume, right? It shouldn’t take much more convincing to start incorporating it into your regular routine, and the Sweet and Kind High Luxe Moisturizer is a great place to start. Whether it’s tinctures, gel caps, or straight-up moisturizer, CBD can get you glowing from the inside out.

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