What’s In, What’s Not
We’ve talked a lot about the ingredients that we intentionally included in our formulations. We love those superstar ingredients that our customers appreciate being included because they can see and feel the benefits for themselves. We’ve seen the difference ourselves that CBD, Vitamin C, Peptides, and CoQ10 can make in our High Luxe Serum or Ultimate Moisturizer. But what are the ones we wanted to make sure are NOT in Sweet and Kind products? And why did we decide it was important to exclude them for your benefit?
Keeping in mind that the phrase “non-toxic” is not a regulatory term in any way, we made sure that certain ingredients that were used for years, but are now known to cause sensitivity, irritation, or systemic disruption would be excluded. Here are some culprits that are consistently showing up on the “no” or “free from” lists of many companies ingredient lists, including ours.
Parabens- this preservative has been used for decades to prevent bacteria, mold and fungi from forming in creams and lotions (and food!). Research suggests parabens are endocrine disruptors and mimic estrogen in the body. We know that preservatives are very important in skincare, particularly if water is an ingredient. So we use newer more naturally derived preservatives that are being used in today’s formulations..
Mineral Oil- this is a tough one. Many dermatologists believe that mineral oil is helpful in creating a moisture barrier on the skin when applying a moisturizer. But there are different grades of purity with mineral oil, and even cosmetic grade is believed to contain toxins that cannot be removed, and can collect in human tissue. There is not enough research to definitively say it’s harmful with continued use, but there are enough questions for us to say “no thanks.”
Pthalates- these chemicals are used to enhance a perfumed scent, but are considered to be endocrine disruptors and mimic estrogen. Banned in the EU due to links to cancer and reproductive issues.
Fragrance- this is unfortunately a blanket term that can cover many different synthetic additives for scent. It also acts as a way for businesses to not reveal a proprietary blend for signature scents or additions to formulas that are considered proprietary. It doesn’t have to mean something highly toxic is in the formula, but you wouldn’t know since it falls under this one term. This is different from scents that are derived from natural oils and extracts, such as essential oils. Essential oils can offer benefits to the skin beyond scent, and are typically in small enough concentrations to avoid irritation.
We don’t intend to use the current fear-mongering that’s bombarding beauty consumers today as a marketing tool. It’s not at all helpful to make people believe that preservatives shouldn’t be in facial creams and serums, when it is in fact worse to apply a cream with an unseen bacteria or mold that can be extremely harmful to the skin and eyes. It doesn’t help to scare people out of the joy of having scent in a product that might benefit their mood or skin because the term “fragrance” has become taboo.
Using products with naturally derived ingredients, organic if possible, cruelty free, and as sustainable as possible can be a goal of every consumer. But buying a product simply because their marketing has made you frightened to use something else doesn’t necessarily mean it’s going to work for you. Look for active ingredients that promote your desired effects. Do a deeper dive into ingredient lists to gain more confidence in your purchases.
That’s self kindness that is based in reality. Being smart is beautiful.